Stockholm Environmental Institute conducted an urban pollution awareness campaign called "Making the invisible visible" in Sheffield, the United Kingdom which was funded by Natural Environment Research Council. They required a face for this campaign which brought them to us.
Our challenge was to create a logo mark for the campaign which communicates easily with public and educates them just by looking at the logo.
After a deep discussion with the client, we decided that the logo will be a line based mark which comprises of subtle colors and concept.
We came up with the logo, t-shirt design, sticker for the outreach activity and tote bags. The event attracted more audience than expected by the grew and turned out to be a great success.
As per the creative brief, the logo mark needs to showcase the current problem the public is facing. The problem is created by the individuals living in the United Kingdom and they need to understand how they can fix it themselves.
Research impact is an important factor that plays a major role in any research field. A researchers result needs to reach people and their mentality towards nature must be changed. "Make invisible visible" was initiated to educate the local folks of Sheffield.
The campaign required merchandises to promote their ideas among the crow. So the crew decided to print T-shirt, Hoodies, and Stickers to interact with the crowd in a professional way.
The Event was held on 18th March 2017 at Educational Centre, Sheffield Botanical Gardens, Clarkehouse Rd, Sheffield S10 2LN (Educational Centre is near to Ecclesall Road entrance).