SAMAD INFOTEK
CASE STUDY
The Challenge
Samad Infotek is a startup firm based in the United States. They are into developing software for the medical industry and pharmaceutical firms. They required a whole brand identity and a website.
We had to analyze their competitors and create a logo that stands out and denotes what they
Outcome
We came up with a simple letter form logo and grey themed website. The company had different courses in their coaching so we created colour oriented brochures for each course. The end product of the process was exactly what the customer wanted. We are working on the Facebook banners as well.
Scope
Strategy
Logo Design
Branding
Website
Marketing Brochure
Social Media Banners
The Beginning
The logo needs to be simple yet memorable. It must have a bold statement. The catalyst is a substance in a chemical reaction that is either used for acceleration or deceleration of the process. The same way the catalyst cube is a firm that helps the business people to improvise their sale and marketing tactics.
Brand Defenition
Defining the brand creates an objective roadmap; a decisional filter for all the company’s future decisions. By checking against this statement, we can quickly see whether any decisions will help or hurt, focus or muddy, purify or modify the brand.
Catalyst cube is a firm that maintains its class and provides the best service to its clients in a friendly way. They approach the problem of the client as it is one of theirs and gain a strategic advantage among their competitors.
An in-depth strategy session was conducted at their office space and Vignesh Gopal understood the sole key of the company and their services which helped us define their brand.
Brand
The first step of the branding process is logo design. After a clear analysis of the creative brief, we have understood the company wants to project itself in a logo mark.
The logo was hand drawn with a digital device and it was developed digitally using Adobe Illustrator. The logo was minimal and clean. It still had its class.
User Experience
The website of a business consulting firm needs to be standing unique between their competitors. The CEO of the Catalyst cube Mr. Rajesh Prabhakar wanted the website in a gray theme which solely marks the corporate people.
They wanted to show their level of engagement by positioning them among the big players in the market. The website acts as the front face of the firm and it speaks for their firm. We were very careful on developing the face and most of our concern was based on user experience.
Every page was made within the same theme. The uniformity and simplicity define the class when it comes to corporate sites. The firm's face was built to its completion and their clientele increased once the site was launched.
Branding & Marketing
The catalyst cube was keen on consistency and this consistency was achieved by consistent design in their marketing brochures. They sell course for which they required a brochure. Based on the content in the brochure appropriate colors were chosen to represent the intensity of each topic.
Sationary
Representation is a way of acquiring customers. The catalyst cube knew how to make their clients trust them. The way they represented themselves was clean and elegant. It was simple yet it was classy.
Today's trend is always on social media. We provided them a strategical guide to promote their business and increase their service revenue exponentially. Social media and blog posts are the key factors for influencing a company's search result on the google search engine.
