OUR PROCESS

WE DON'T BELIEVE IN MAGIC

We are proud to show you how we start and how we end. A great man once said great things are made through a long process and that process is called hard work. Edon follows it at every step it takes to achieve the final goal.

Creative Brief

This is the bible of every designer. When the client approaches Edon, the first step they need to do is let us know who they are and what are they aiming for. 

We use this bible to understand the clients need, their customers, their demographic region of sales and so on. It gives a deeper knowledge about the client and their requirements.

Brainstorm!

We perceive the ideas we got from the creative brief from various perspectives and sketch it with hand. These hand-drawn logos are then digitalized for perfection. Every logo is first done in black and white to get a the exact design. Then we add colors. But how do we choose colors for a logo?

Mood boards

Mood boards are the technique we use to finalize on the color. Mood boards are created from the pictures that suit the creative brief once the pictures are found, we create color palettes, typefaces and so on. For a minimum package, we create 3 mood boards just like the images below.

CONCEPT

1

CONCEPT

2

Client Discussion

Once the mood boards are developed we present it to the clients by applying the logo on various applications. The client gets to choose the one they like and the logo is finalized. 

Submission

Once the logo is finalized and the outstanding amount is paid, we handover the invoice along with the working files of the logo + branding guide + copyrights.

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Job completed!